We are visual creatures. Whether we like it or not, how others perceive us can have a significant impact on our business. We're also quite judgemental, our first impressions of people are made within seconds, and it can take some time and work before a negative first impression is overcome. It's not very fair, we all have off days, but it's the way it is.
When potential customers are looking through your website one of the first places they will go to is your about page. They do this because they want to get an impression of you, to connect a business with a face. Having a photo on your 'About' page makes your business appear friendlier and more relatable. You do have your photo on your about page right? What does the photo look like, was it taken on a phone when you were on holidays, a selfie from a night out (please say no), a dimly lit shot taken in the office cause someone had a camera with them? Potential clients are looking at that photo and making snap judgements about you and your company. If the photo is sloppy, what else is? A bad photo can give the impression that you don't pay attention to details.
The picture that you choose says a lot about you, who you are and the nature of your company. By using a high-quality photo that represents you in the best possible light, you can show prospective business leads that you are professional, confident and approachable. A professional headshot can also show an element of your personality, which can be difficult to get across on a digital platform. This can help to build trust with potential clients.
Once you have a professional photo available, you can use it in a number of ways. You can use it on your website and across various social media platforms. You may also need to occasionally supply a professional photograph for company brochures. If you write an article for an external blog or online magazine it can be very beneficial to have a professional headshot to go along with your article, as it can help the audience realise that you are a knowledgeable professional who is worth paying attention to.
It's also a good idea to make the photos across your different platforms consistent, as it looks more professional. It's also helpful for would be clients as it makes it easier for them to spot you from the pack when the photo on your website matches your LinkedIn, Twitter, brochures and other marketing material. In other words, your face can be an extension of your company brand. If, on the other hand, you use a lot of different photos on different platforms, that can get a bit messy and confusing. Keeping it simple is always solid advice.
This is where a professional headshot comes in.
If you're interested in booking a session or would like some more information please get in contact with me, you'll find the contact link at the top of the page.